Privacy Policy

Last updated: 8 October 2026

1. Who we are

SoftIngenious LLC ("we", "us", "our") runs SnugDates at snugdates.com and its apps (together, the "Service"), and is responsible for your personal information (the "controller"). You can reach us at privacy@snugdates.com, or by post at SoftIngenious LLC, Chesapeake, Virginia.

2. In short

• We use your information to run a dating service: to show your profile, help you meet people, keep members safe and take payments.
• We do not sell your personal information.
• Other members see your profile. Your messages go to the people you send them to, and to our safety team when a message is reported or flagged.
• You can see, download, correct and delete your information, and change your consents, from Privacy & data in your account.

3. Information we collect

Information you give us

• Account: your name, email address, date of birth, gender, who you are looking for, and your country, region and city.
• Profile: photos, a video or voice introduction, your headline and "about" text, height, body type, complexion, languages, education, occupation, smoking, drinking, children, relationship goal, interests, and your answers to prompts and quizzes.
• Messages and activity: what you send in chat (including images, GIFs and voice notes), stories, posts, comments, likes, winks, gifts, tips, date plans and feedback about dates.
• Verification: a live selfie in which you copy a pose and, if you choose ID verification, a photo of your identity document with your full name, date of birth, document number and machine-readable code, and any age confirmation you give.
• Payments: what you buy and when, and for bank transfers, the payment reference and any proof of payment you upload. Card payments are handled by our payment provider; we never receive your full card number.
• Support and reports: what you tell us when you contact support, report a member, appeal a decision or make a privacy request.
• Choices: your consents, privacy, notification and cookie choices, language, and the country you tell us you are in.

Information collected automatically

• Device and connection: your IP address, browser and device type, operating system, app version and device identifiers, including push-notification tokens in our apps.
• Use of the Service: the pages and features you use, when you use them, your searches, and actions such as likes, views and sign-ins.
• Approximate location: the country, and sometimes the city, worked out from your IP address. We collect your precise location only if you choose to share it, for example in a Safety check-in.
• Safety signals: to stop banned people coming back, we keep scrambled versions (keyed hashes) of device and network signals linked to accounts, for 180 days.
• Cookies and similar technologies: see section 11.

Information from others

• Other members, when they message you, report you or tell us about you.
• Apple, Google and our payment provider, when they confirm a purchase, renewal or refund.
• A friend who invites you with their referral link: we record that you joined through it.

4. Sensitive information

Some of what you share can reveal sensitive information: for example your sexual orientation (from who you are looking for), your racial or ethnic origin (from photos or complexion), your religious beliefs, or something about your health. A verification selfie may count as biometric information in some places (see section 12).

We use sensitive information only to provide the features you choose to use and, where the law requires, only with your explicit consent. You can withdraw that consent at any time in Privacy & data; some features may then stop working for you.

5. How we use your information

• To provide the Service: to create your account, show your profile, help you find and contact members, deliver messages, calls and streams, and translate content when you ask.
• To suggest matches: we rank members using things such as shared interests, your preferences, activity, distance and mutual likes. You can switch off personalised ranking.
• To keep members safe: to verify accounts, check photos and text, detect scams, spam, abuse, fake accounts and banned people returning, and to review and act on reports.
• To take payments: to give you what you bought, prevent payment fraud and keep accounting records.
• To talk to you: sign-in codes, service messages, safety alerts and replies to your requests; and, with your consent where the law requires it, news, offers and reminders such as who viewed you or new members near you. You can turn these off at any time.
• To run AI features you choose to use (see section 6).
• To understand and improve the Service, including through analytics, with your consent where the law requires it.
• To show advertising, with your consent where the law requires it before ads are personalised.
• To meet our legal obligations, enforce our Terms and defend legal claims.

Our legal bases (in the EU, the UK and countries with similar laws): we use your information to perform our contract with you (to provide the Service); for our legitimate interests in keeping the Service safe, preventing fraud and improving the Service, balanced against your rights; with your consent (for sensitive information, marketing, optional cookies and some AI features); and to comply with the law.

6. Automated tools and AI

• Moderation. Automated checks review photos, profile text and messages for scams, abuse and rule-breaking. Some photos are approved or held automatically; anything the tools cannot decide goes to a person. Message and scam checks only flag content for our team; they never ban anyone on their own.
• Verification. We may use AI to compare your verification selfie with your profile photos. Where it cannot decide, a person reviews it.
• AI features. If you use AI matchmaking, AI profile writing or the AI auto-responder, what you type and the profile information the feature needs are sent to our AI provider to produce the result. Replies written by the auto-responder are marked as written by AI.
• Your rights. You can ask for a person to review any decision about you made by automated means, and you can object to profiling used to rank your matches.

7. Who we share information with

Other members see your profile, photos, online status and activity such as likes and views, as each feature shows it, and receive the messages you send them.

Service providers process information for us, only on our instructions and only to provide their service:

For safety and the law: with the police, regulators or others when the law requires it, or when we believe in good faith that it is needed to protect someone from harm, to investigate fraud, or to enforce our Terms.

If the business changes hands: with a new owner of the Service, who must respect this policy.

With your agreement in any other case.

We do not sell your personal information. If we use advertising or analytics cookies that the law of your state treats as "sharing" for targeted advertising, we do so only with your consent, and you can opt out at any time under "Your privacy choices".

8. Transfers to other countries

Our servers are in the United States, and our providers may work in other countries. If you use the Service from elsewhere, your information is transferred to and processed in those countries. Where the law requires it, we protect transfers with recognised safeguards such as the European Commission's Standard Contractual Clauses and the UK addendum, or ask for your consent. Our "Where your data goes" page (Cross-Border Data Transfer) shows the places that apply to you and the law in your country.

9. How long we keep information

• Your account and profile: while your account is open. When you delete your account, we delete or anonymise your profile, photos and messages within 60 days, except as below. Copies of messages you sent may remain in the conversations of the people you sent them to.
• Verification selfies: deleted as soon as the check is decided.
• Identity document images: deleted within 30 days of the decision.
• Activity records with IP addresses: 365 days.
• Safety signals used to stop banned people returning: 180 days.
• Payment records: as long as tax and accounting law requires, usually up to 7 years.
• Reports, moderation decisions and records of banned accounts: as long as needed to keep members safe and to deal with legal claims.
• Backups: replaced on a rolling basis.

10. Your rights and choices

Wherever you live, you can:

• see and download a copy of your information (Privacy & data, Export my data);
• correct your profile at any time (Edit profile);
• delete your account (Privacy & data, Request deletion);
• withdraw consents and change your notification, cookie and privacy choices;
• stop marketing emails with the unsubscribe link in each one.

Depending on where you live, you may also have the right to restrict or object to how we use your information (including profiling and direct marketing), to receive your information in a portable format, not to be subject to decisions based solely on automated processing, and to complain to a data protection authority.

To use your rights, go to Privacy & data in your account or email privacy@snugdates.com. We reply within one month, or sooner if your law requires, and we may need to confirm it is you. You can ask someone to act for you, with your written permission. We will not treat you differently for using your rights.

United States. If you live in California or another state with a consumer privacy law, you have the right to know what personal information we collect and why, to access, correct and delete it, to get a portable copy, to opt out of the sale or sharing of personal information for targeted advertising and of profiling that has legal or similarly significant effects, and to limit the use of sensitive personal information. We do not sell personal information, and we use sensitive personal information only to provide the Service. We treat a Global Privacy Control signal from your browser as a request to opt out of sharing. If we turn down your request, you can appeal by replying to our answer; if you are still not satisfied, you can contact your state Attorney General.

Where to complain:

11. Cookies and similar technologies

We use cookies and your browser's local storage:

• Strictly necessary (always on): to keep you signed in (snugdates_session), to protect forms against forgery (XSRF-TOKEN) and to remember a sign-in.
• Preferences: your language, currency, dismissed notices and where you placed buttons on the page.
• Analytics (only with your consent where the law requires): Google Analytics cookies such as _ga.
• Advertising (only with your consent where the law requires): Google AdSense cookies.

You can change your choices at any time with the cookie settings link at the bottom of every page, or in your browser.

12. Biometric information

If you take a verification selfie, we, and where used our AI or identity-verification provider, may compare your face with your profile photos or your ID photo. Under the laws of some places, including Illinois, Texas and Washington in the United States, this can be biometric information. We do this only after you agree when you start the check, we use it only to verify you, we never sell it, and we delete the selfie and any comparison result as soon as the check is decided, and in any case within 30 days, unless the law requires us to keep it longer.

13. Security

We protect your information with encryption in transit (HTTPS), access controls, scrambled storage of passwords and sign-in codes, limits on sign-in attempts, and staff access only where it is needed. No system is perfectly secure: tell us straight away at privacy@snugdates.com if you think your account has been misused. If a breach affects your information, we will tell you and the authorities as the law requires.

14. Children

The Service is for adults only (18 and over). We do not knowingly collect information about anyone younger. If we learn that a member is under 18, we close the account and delete their information. Please tell us at privacy@snugdates.com if you think a minor is using the Service.

15. Changes to this policy

We will tell you about important changes in advance, by email or on the Service. The date at the top shows when this policy last changed.

16. Contact us

SoftIngenious LLC, Chesapeake, Virginia. Email: privacy@snugdates.com.